About
Built by an engineer who kept getting the same request.
I’m Ryan Amarit. For the last 8 years I’ve optimized sites for search: technical SEO and site performance, working with internal marketing teams and agencies.
When AI answers arrived, teams started asking a new question: what do ChatGPT, Perplexity, Gemini and Claude say about us, and why? I looked at the tools on the market and worked directly with marketing and SEO teams on what they actually needed.
Up close, much of what I found came down to the same public AI APIs, with enterprise pricing on top. RulerIQ uses those APIs too, and says so. It asks each question several times, shows the margin of error, and turns the results into fixes a web team can ship.
And it doesn’t mark up the AI. Bring your own API keys and you pay OpenAI, Anthropic, Google and Perplexity directly at their published rates; RulerIQ charges only for the software. Own-key plans are planned; join the waitlist. Prefer one bill? Managed plans include the engine costs.
It’s a small, independent product. I build and run it myself, with a lot of help from AI agents. No sales calls, no demos, and the method is published.
Ryan Amarit, founder
How RulerIQ is built.
A margin of error on every Score
AI answers vary from run to run, so every question runs several times on each engine (3 on paid plans, 2 on the free grader). Random variation is never reported as movement.
Managed or your own keys
Managed plans cover the engine costs in one bill. If you already have API keys, use them and pay your providers directly at their published rates.
Plain labels
No fake logos, testimonials or user counts. Features that are not live yet are labelled planned or beta.